A lot has happened in the tech world since 1980 when floppy disks held a “whopping” 360 kilobytes and a mouse in your office resulted in a call to a pest company as the now ubiquitous computer accessory wouldn’t go mainstream until four years later with the release of the Apple Macintosh.

From the 16-bit microprocessors with about 29,000 transistors to today’s 64-bit multi-core powerhouses with billions of transistors, just about everything has changed.

One constant, however, has FreshByte Software’s attendance at the Produce Marketing Association’s (now the International Fresh Produce Association after a merger with United Fresh) annual produce and floral show.

“FreshByte Software is proud to be celebrating our milestone 35^th anniversary at the IFPA’s 2025 Global Produce & Floral Show in Anaheim, California,” said Trevor Morris, President & CEO of FreshByte Software.

FreshByte – the only privately-held software company in the wholesale food space offering unlimited 24/7 live support – has been an advocate for the fresh produce industry and demonstrating its software for attendees since the year the company was founded in 1980.

You can connect with FreshByte at this year’s Global Produce & Floral Show at the Anaheim Convention Center in Booth 2333 from Oct. 16-18, 2025.

Visit FreshByte Software at the Produce and Floral Show

FreshByte Software is a wholesale food distribution solution designed to help small to large enterprises streamline processes related to traceability, processing, purchasing, invoicing, financials and more.

Visit FreshByte Software at Booth 2333 at the Global Produce & Floral Show to learn about their latest products such as FreshByte Online, which gives clients the ability to work from anywhere, on any device, and with real time reporting.

“FreshByte is excited to welcome one of our preferred partners into our booth this year, Pepper, the go-to market platform for independent distributors,” said Morris. “Don’t miss a chance to play “Pong for Prizes” at our booth to win gift cards.”

Visitors stopping by the FreshByte booth in 2025 can learn more about:

• FreshByte’s expansion into Mexico. Not only is FreshByte now available in Spanish, but the software also features an integration with Timbox for tax reporting.
• Learn more about FreshByte’s multiple “plug and play” integrations including e-commerce, credit card, WMS, EDI and more.
• Fiserv will also be onsite and giving demonstrations on FreshByte’s seamless credit card processing.

Finally, be one of the first to explore FreshByte’s new “Fresh-Bot”, an AI chatbot that can plug into FreshByte’s existing software. Users will be able to ask this ChatGPT-like AI any FreshByte-related questions.

Produce and Floral Trade Show Roots Date Back to 1949

This month’s Global Produce and Floral Show can trace its roots back to 1949 with the founding of the Produce Prepackaging Association, later renamed the Produce Marketing Association (PMA) in 1970.

 A Floral Marketing Division was formed in 1974 to serve the floral industry. 

The annual PMA Fresh Summit International Convention & Exposition was the key event for the industry from 1949 to 2021.

After the merger with United Fresh Produce Association in 2022, the newly minted IFPA launched the Global Produce and Floral Show.

“The Global Produce & Floral Show is not a new name for a familiar event,” said IFPA CEO Cathy Burns in 2022. “When we brought together the two most influential associations for our industry to create a new organization, it wasn’t just about doing more, it was about transforming the industry.  The Global Produce & Floral Show will be the epicenter of industry innovation and connection, and will be where our industry voice is galvanized to take on the challenges we face and take up the opportunities ahead of us.”

IFPA Expects 1,000+ Exhibitors, 20,000+ Attendees

IFPA estimates that the 2025 Global Produce & Floral Show will feature:

• 20,000+ attendees including grower-shippers, suppliers, brokers, supermarket, wholesalers, floral, foodservice and more.
• 1,000+ exhibitors including produce, floral, complementary items, packaging, technology, and more.
• Attendees from 70 countries and all 50 U.S. states.
• Over 5,000+ decision-makers with buying power.
• 82 percent of attendees directly influence the purchasing process.

Beyond the floor, the Global Produce & Floral Show will include networking meals, community receptions, keynote speakers, and an education festival.

“Fuel your growth with next-gen tech, bold ideas and game-changing connections at the world’s largest fresh produce and floral expo,” says the host IFPA’s website. “Whether you're looking to explore the latest technology, streamline operations, or uncover new product trends, this is where you’ll experience the full spectrum of what’s driving the industry forward.”

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Reach out to FreshByte today to learn more about our wholesale distribution industry software solutions, or stop by our booth #2333 at the 2025 Global Produce & Floral Show.